Adoption Over Hype: What Actually Drives Growth in Wealth Management with Scott Smith

This week, Jack Sharry talks with Scott Smith, Senior Director of Advice Relationships at Cerulli Associates. Scott leads research on financial advisor trends, client engagement, and the evolving wealth management landscape. In his role, Scott works closely with wealth management firms across the industry, helping them understand advisor behavior, emerging technology adoption, and the strategic forces shaping the future of advice.

Scott talks with Jack about the trends that actually drive growth in wealth management: organic growth, tax optimization, alternatives, AI, and Unified Managed Households (UMH). He also discusses the factors that affect clients’ financial decisions and why the secret to winning the next decade is not about having the fl ashiest tech, but about creating the path of least resistance for advisors and clients alike.