Institutionalizing Organic Growth with Rick Kent and Kay Lynn Mayhue

This week, Jack Sharry talks with Merit Financial Advisors’ CEO & Founder, Rick Kent, and President, Kay Lynn Mayhue. Rick is an entrepreneur and visionary leader who founded Merit on a servant-leadership philosophy and a commitment to helping individuals reach their financial goals while supporting fellow advisors and entrepreneurs in meeting their professional goals. Kay Lynn has played many roles in the financial advisory industry: as a successor, partner, seller, and buyer. This unique and diverse background allows her to relate to advisors at all career stages and across the M&A lifecycle.

Rick and Kay Lynn talk with Jack about how they’ve built one of the fastest-growing RIAs in the country without losing sight of culture, leadership, and long-term value creation. They discuss what it really takes to scale intentionally, from balancing disciplined M&A with true organic growth to building a leadership model rooted in servant leadership, humility, and accountability. Rick and Kay Lynn also share Merit’s institutionalized approach to business development and explain why partnerships, technology integration, and adaptability in the age of AI will define the future of wealth management.